6 steps to create a content strategy for your Startup
The content serves many business purposes. High quality, useful content can help potential customers find a solution to their problem and can increase brand awareness.
Reaching our audience is difficult, it is more demanding and there are more and more ways to reach our users. Consumers seek to be hyper-informed before taking the step to purchase a product and, in the case of digital marketing, higher quality content is increasingly needed to be visible.
Below, we share six essential steps to create a content strategy that can help your startup position itself:
- Define the objectives
- Identify your audience
- Define the message well
- Choose your formats
- Evaluate resources
- Create a content calendar
1- Define the objectives of your content
Before you start producing, it is important to identify the content marketing objectives of your venture. What do you want or need to achieve in the short and medium term. At least cite 2 or 3 objectives. With this insight, you can produce material that aligns with the business plan and define the metrics you will use to measure success.
2- Identify your audience
Knowing and understanding your audience is a critical component of any business strategy. When you understand your target audience and their weaknesses, you can form a successful plan to meet their needs.
Once you have identified your audience, brainstorm about the weaknesses they may have. To find out what those points might be, do some keyword research.
As a consumer, what's the first thing you do when you need to solve a problem? You will probably go directly to a search engine. Consumers use search engines to find solutions, and understanding the terms they search for related to your company, product or service can help you identify the problems they are experiencing.
3- Defines the message very well
Propose an attractive message that conquers your audience. Adapt it to them as much as possible, use their language, their jargon, get as close to them as you can and make yourself understood, but above all, talk to them about aspects they find interesting.
You have something that interests him -otherwise you should not have chosen him as a potential customer or user-, so you should only know how to transmit it so that they realize that your product is the one they need. And that, nowadays, is something you can only achieve by handling real, interesting, well generated and very attractive information.
4- Choose the diffusion channels
Remember that being on every channel is not always the best strategy. In fact, what counts is having a presence where your potential customers are. For this, it is very important to know your audience (age, sex, demographics) and investigate which channels your audience usually interact with, to put more focus on those social networks that allow you to develop the strategy with positive results.
It is advisable to focus on two or three accounts instead of trying to keep more than four at once. Although social networks can be used for free, every minute you invest in your networks is a moment you don't have to create more content, call customers or develop your product.
5- Evaluates resources for the creation
If you consider that you don't have the capacity to generate all the content you need or with the quality it deserves, don't hesitate to invest part of your budget in it.
Of course, generating a good strategy and carrying it out in the right way, implies developing quality content, which helps your users, provides them with information and in a visual and attractive way.
Without investment in content, it is much more difficult to achieve conversions and sales. If you want a professional content marketing plan, you have to be willing to carry it out.
6- Create a content calendar
Make a weekly and daily calendar where you plan how much main content you will include and how it will be derived into social media pieces. There are different platforms where you can organize and automate the posts of your content.
To keep the organization within your startup, choose specific roles for each person so that they feel responsible for a part of the content marketing.
Content strategies boost your startup's knowledge
An effective content strategy can help your venture expand, over time, as a thought leader within your sector.
To start with a content strategy, you must first set goals and evaluate your audiences. Then, assess the search engine landscape and use that information to decide the best types of content and platforms for your venture.